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Welcome to The Next 4 Billion!

Invitation to The Next 4 Billion seminar in Aarhus or Copenhagen June 9th and 10th.


The seminar is designed and organised by Innovation Centre Denmark to give your insights and takeaways on three mega markets for new consumer segments - the next 4 billion - Brazil, China and India.

The international speakers are Carolina Nacle from Data Popular (Brazil), Mark Tanner from China Skinny (China) and Dheeraj Sinha Leo Burnett Group (India).


Inspiration and insights on the rising new middle class in three mega markets

How can innovative business models and product adaptation help your company develop the right strategy and mindset to be successful on these markets? To answer that question we have invited keynote speakers from each market to inspire Danish small, medium and large sized businesses with insights on the rise of these new middle class segments with new consumer habits:

  • Who are the people behind the numbers?
  • What are the buying behaviours and key drivers behind purchase decisions?
  • How to successfully reach these segments through innovative business models and product adaptations?



See full programme and read more here.